Regenerative Economics
John Fullerton spent twenty years inside JPMorgan before walking away from Wall Street to ask a heretical question: what if the economy is not a machine to be optimized, but a living system that must be grown into health? This guide is a complete, replacement-grade synthesis of his book — every principle, every diagram, every argument — for the reader who wants the whole vision, not the summary.
The Regenerative Hypothesis
We are running the world on a bankrupt theoretical construct — so why are we surprised it feels so broken?
The modern global economy, Fullerton argues, may be structurally incapable of providing for the wellbeing of the majority of humanity — not because of bad actors, but because of its design. It is built to take, make, and waste. And beneath that linear metabolism lies a deeper engine: "It is the exponential function embedded in the DNA of finance that is at the root of this systemic crisis." Compound growth, demanded forever, on a finite planet.
The evidence is no longer arguable. When Fullerton first wrote in 2015, four of seven planetary boundaries had been breached. By the 2023 update, six of nine had been crossed. Atmospheric CO₂ has climbed past 420 parts per million and is still rising, when the science says we must return to 350. "We are destroying the planet," he writes, quoting the bitter truth plainly, "because there is a profit in it." And a rule as old as arithmetic waits at the end of the road: what cannot go on forever will eventually stop.
The Regenerative Hypothesis
"We can use the universal principles and patterns underlying stable, healthy, and sustainable living systems as a model for economic-system design." The purpose that follows is equally direct: to promote and sustain human prosperity and wellbeing in an "economy of permanence" — a phrase Fullerton borrows from the Gandhian economist J.C. Kumarappa. A regenerative system, in ecologist Bill Rees's words, "does not deplete or pollute its host and, at best, facilitates its host's thriving."
This is not a call for capitalism or socialism. Both, Fullerton insists, depend on perpetual exponential growth and are equally unsustainable. Regenerative Economics is not a mid-point between them either. It "demands that we begin at the beginning: with a modern scientific understanding of how all life actually works — an understanding we did not have in the age of Adam Smith or Karl Marx." We are not choosing an ideology. We are following the science: holistic science, which embraces the materialist method and then extends beyond it.
Won't efficiency save us? Only partly. Gains like Factor Five and the circular economy can lift resource productivity dramatically and, in Hunter Lovins's phrase, "buy time" — but decoupling growth from throughput for the whole system, indefinitely, is "a different matter." Efficiency alone cannot escape the exponential. What is needed, Fullerton argues with Dana Meadows, is to work the highest leverage point of all: "the most important leverage point to change a system is to reimagine the paradigm." Herman Daly's ecological economics had already shown the physical limits; what was missing was a story. "We need a new story to believe in."
Not the business case for sustainability
For decades, sustainability has had to justify itself to business — prove its "business case." Fullerton flips the question entirely: "What's the sustainability case for your business?" In a world crossing its planetary boundaries, it is the business — the extractive, exponential enterprise — that must now justify its right to persist. That inversion is the whole shift in miniature: the living whole is no longer the thing that must earn its place inside the economy; the economy is the thing that must earn its place inside the living whole.
The stakes have only sharpened. In the decade between editions, the crisis Fullerton describes has hardened into what he now calls the polycrisis — climate, inequality, biodiversity collapse, political disintegration, and a mental-health epidemic, all revealing themselves as one interconnected systemic crisis rather than a stack of separate problems. Circularity, the great hope of the 2010s, actually fell from 9.1% to 7.2% of the global economy between 2018 and 2023. The old story is not merely incomplete. As agronomist Wes Jackson put it: "We need to replace the industrial mind with the ecological mind." That replacement is the whole of this book.
From a Mechanistic to a Holistic Worldview
The major problems in the world are the result of the difference between how nature works and the way people think. — Gregory Bateson
Even Adam Smith would not recognize what is done in his name. The famous "invisible hand" was set inside a moral universe — Smith's earlier Theory of Moral Sentiments grounded the market in sympathy, our capacity for fellow-feeling. Gordon Gekko's "greed is good" is a caricature of a caricature. The deeper trouble is that modern economics and finance rest on an outdated mechanistic worldview: the clockwork universe of Descartes and Newton, in which you understand the whole by taking it apart and optimizing the pieces.
Neoclassical economics inherited that machine. It assumes a system that tends toward equilibrium, built on demonstrably false premises: that the economy is separate from the biosphere; that maximizing profit, GDP, and consumption equals prosperity; that fair markets efficiently allocate everything worth allocating. Its right-leaning (neoliberal) and left-leaning ("neoclassical with a heart") wings are, Fullerton writes, "two denominations of the same faith." John Muir saw the flaw a century ago: "When we try to pick out anything by itself, we find it hitched to everything else in the Universe."
Holism: wholes greater than the sum of their parts
The South African statesman-philosopher Jan Smuts coined holism to name "the tendency in nature to form wholes that are greater than the sum of the parts through creative evolution." Two hydrogen atoms and one of oxygen become water — a genuinely new whole with properties neither part possessed. Holism, Smuts wrote, "is the ultimate principle of the universe," and it places humans within nature, not above it. Fittingly, economy and ecology share a Greek root: oikos, the household.
Even Darwin was misread. "Survival of the fittest" was Herbert Spencer's phrase, not Darwin's, and it seeded Social Darwinism's cult of competition. Darwin scholars read him differently: the "fittest" is the one that fits best — like a puzzle piece slotting into its environment. The giraffe grew its long neck not to defeat the zebra but to avoid competing with it, feeding where the zebra could not reach. As biologist Janine Benyus says: "Life is a team sport." Collaboration, not competition, is the deeper pattern.
The empirical science of energy-flow networks
This is the hinge of the whole book. Regenerative Economics is not a poetic analogy. It rests on the "science of energy-flow networks," developed by Fullerton's science adviser Dr. Sally Goerner and colleagues. "Many of the same physical laws that govern health and development in ecosystems are common to all flow networks — and therefore apply equally to human networks such as economies." Jane Jacobs reached the same conclusion in The Nature of Economies (2000): living organisms, ecosystems, and economies are all flow networks governed by the same rules. The basic dynamics of flow are universal.
Because the dynamics are universal, they become measurable. Healthy networks form fractal hierarchies — the same branching pattern repeating from the smallest scale to the largest, like the veins of a leaf or the tributaries of a river. That gives us hard, quantifiable targets for systemic health, and it lets us name specific pathologies: "too big to fail," a hollowing middle class, and monoculture are not moral complaints but detectable imbalances in a flow network. From this science follow a handful of realizations that will structure everything ahead: small, medium, and large enterprises are all necessary; some inequality is expected but too much is deadly; powerful elites must practice restraint; robust cross-scale circulation is critical; and every system needs both efficiency and resilience — too much or too little of either is fatal.
"The only way to build a vibrant economy is to build ecosystems of healthy human networks."
The core design brief of Regenerative EconomicsThe Eight Principles of Regenerative Vitality
Not an à-la-carte menu, but eight facets of a single pattern of health — the spine of the entire book.
If the economy is a living flow network, then the theory that says otherwise has been, in the strict scientific sense, falsified — tested and proved false against our best understanding of how life works. So Fullerton does not offer new goals and metrics. He takes a "first principles" approach: what irreducible qualities define the regenerative process itself? Align an economy — its institutions, its firms, its finance — with those principles, and you create the conditions for health from which unseen potential can emerge. "The network is the system" now defines the transformation of technology. It must also, he argues, define the transformation of economics.
Regenerative design is not new. It runs from Rudolf Steiner's biodynamic farming, through Allan Savory's holistic management of grasslands, to Bill Reed's regenerative architecture, Jason McLennan's Living Building Challenge, and Carol Sanford's regenerative business. What is new is extending it to the entire global economic system. The journey is a diagonal — up and to the right — from degenerative, mechanistic design toward regenerating, holistic design:
What is a regenerative economy?
"The application of nature's processes and patterns of systemic health, self-organization, self-renewal, and regenerative vitality to the design of socioeconomic systems." Where conventional economics assumes economic vigor is a function of GDP growth, Regenerative Economics assumes it is "a product of human and societal vitality, rooted in ecological health and the inclusive development of human capabilities and potential." The difference is not a detail. It is the goal of the whole system.
From that root, Fullerton derives eight "first principles" of regenerative vitality. They must all be present, working together — you cannot pick and choose. In the second edition he arranges them as a mandala: eight nodes in dynamic connection, notched into a single unified center. Eight is the infinity symbol stood on its side; in Chinese thought it signifies prosperity, balance, and the infinite.
Operates in Right Relationship
Fitness in an interdependent world means acting to serve the long-term health of the whole. Value-adding exchange must be anchored in healthy relationships — and collaboration, not competition, is the defining quality of business and life.
Views Wealth Holistically
True wealth is the harmonization of multiple capitals — not money alone — achieved through a broadly shared prosperity. The system is only as strong as its weakest link.
Innovates, Adapts, Responds
In a changing world the path to fitness is continual learning. Crucially, innovation must be adaptive and responsive to the changing context — not "move fast and break things."
Ensures Empowered Participation
Everyone matters. Each part must be able to meet its own needs and contribute its unique gift to the larger wholes it is nested in. Extreme inequality snuffs this out and damages systemic health.
Honors Community & Place
Human culture is an expression of its place. Diversity of place fills niches and creates richness; monoculture "desecrates" place. "There are no unsacred places," writes Wendell Berry, "only sacred places and desecrated places."
Discovers Edge Effect Abundance
Creativity blooms at the edges — where estuaries meet the sea, where sectors and cultures intersect. A regenerative economy cultivates common-cause synergy at the edges between private, public, NGO, and community.
Ensures Robust Circulatory Flow
Like blood in a body, money, information, and energy must circulate to every part to flush toxins and nourish all. "The rate of circulation of money at local and regional levels may be the most critical measure of economic health." — Sally Goerner
Seeks Dynamic Balance
Health is a unicyclist's dance, not a static scale — harmonizing many variables rather than optimizing one. Above all, balancing efficiency with resilience.
Four of these principles carry the book's most important diagrams. Here they are in depth.
Right Relationship — wholes embedded within wholes
The economy is not a free-floating machine. It is nested: the financial system inside the real economy, inside human society, inside the biosphere. "Excessive damage to any one part ripples back to harm every other part." Herman Daly and Robert Costanza turned this into rigorous ecological economics — basic physics confirms that never-ending material growth on a finite planet is impossible. Nora Bateson asks the question that dissolves the whole illusion of separation: "Where's the edge of me?"
Holistic Wealth — the eight forms of capital
Conventional economics counts only two capitals: financial and material. But real wellbeing draws on many. Here is the book's most liberating insight, from David Orr: financial and material capital "are controlled by the laws of accumulation and greed," while the others "are nurtured by affection and foresight." And five of the eight forms of capital have no limits — intellectual, experiential, social, cultural, and spiritual. Developing them increases abundance for all. This is our key clue to what can grow on a finite planet.
Empowered Participation — why extreme inequality is a systemic disease
Theoretical ecologist Robert Ulanowicz defines fitness as "the ability to play a constructive role in the web of processes." So inclusivity is not merely a moral choice — it is implicit in the science. This is why Martin Luther King Jr.'s "arc of the moral universe… bends toward justice" is more than metaphor. And the research of Kate Pickett and Richard Wilkinson (The Spirit Level) shows that extreme inequality damages everyone's health — including the well-off — not just the poor's.
Dynamic Balance — the Window of Vitality
Conventional finance optimizes one variable: efficient returns to financial capital. But Ulanowicz, studying the balance of small, medium, and large organisms in nature, showed empirically that efficiency is useful only up to a point — beyond it, more efficiency destroys the system. Every living network must balance efficiency against resilience, and there is a measurable "window of vitality" between too much of either. The 2008 collapse, pandemic supply shocks, and the 2022 energy crisis were all failures of resilience, sacrificed on the altar of efficiency.
The remaining four principles complete the pattern — and each carries the same weight as the first four.
Innovates, Adapts, Responds — fitness is fitting best
This is the misread Darwin again: "the fittest is the one that fits best, just as a puzzle piece fits into the larger whole." But the crucial word Fullerton stresses is adaptive — living systems innovate not for novelty or to "break things," but to keep the whole adapted and responsive to a changing context. That has a sharp implication: "overly centralized and hierarchical state bureaucracies and behemoth corporate hierarchies are inherently in conflict with this principle and must be transformed." And it cuts the other way too — we must "rediscover and conserve the centuries-long cumulative wealth of human wisdom" dormant in our own and indigenous cultures. "Once upon a time… many in our species lived regeneratively, in harmony with nature. We must now remember how."
Free enterprise was supposed to be responsive to human needs, and democracy responsive to citizens — "yet this is not how things have turned out." When a single casino donor like Sheldon Adelson can bend a nation's foreign policy, "we know we have a systemic breakdown." An innovative, responsive economy would even rethink antitrust: metrics would "expand beyond competitive market impacts to include a broad understanding of measures of systemic health." Command-and-control giants give way to "more innovative, agile networks of interconnected business webs."
Honors Community & Place — there are no unsacred places
"There are no unsacred places," Wendell Berry insists. "There are only sacred places and desecrated places." Human culture is an expression of the place where it manifests — different in the arctic than in a rainforest — and that diversity "fills niches, provides choices, adds opportunities… and increases excellence through constructive competition." Modern capitalism's rush to "a monoculture of chain stores driven by efficient, scalable business models has desecrated place." Worse are the "placeless" global corporations that move headquarters and factories to chase tax, labor, and environmental arbitrage — with consequences from factory collapses in Bangladesh to stressed workers jumping from buildings in China to rivers fouled with oil in Latin America.
The tide is already turning back — through relocalization, Slow Food and Slow Money, the Business Alliance for Local Living Economies, farmers markets, and the Transition Town movement. The model is the place-sourced enterprise: even a global company can stay true to its essence, like Norway's DNV GL, which insists on doing business "the way it's done in Norway" — talking ethics internally and refusing corruption "even if it means slower expansion in China." The Mondragón cooperatives in the Basque region (€11 billion, 81 cooperatives, 68,000 employee-owners) and the employee-owned network of Emilia-Romagna show place-rooted resilience at scale. As Fullerton puts it, global business must honor place "just as an aerospace engineer had better respect the law of gravity."
Discovers Edge Effect Abundance — where worlds meet
"Edges are about increased potential of relationship and exchange," says Bill Reed. "They are the bridge and arbiter of relationships — the more edges we have, the richer the potential." Ecologists know creative synergy emerges at the edges of systems, "where the bonds holding the dominant pattern in place are weakest." Where a river meets the ocean, rich salt-marsh estuaries teem with life; farmers once planted hedgerows to create artificial edges for pollinators. In human networks, abundance blooms in cosmopolitan cities — New York, London, Mumbai — and wherever unlikely collaborators find common cause.
Two stories capture it. Joel Hunter, a conservative Evangelical pastor, joined the board of the regenerative First Green Bank — not for banking expertise but because, quoting Genesis, "creation care" is scripturally clear: "advocacy for the sustainability of this planet is really advocacy for the poor." And when Peter Bakker ran TNT, the €6 billion Dutch postal company, he partnered it with the UN World Food Programme — lending logistics assets to famine relief. The impact on employees was "transformative," improving retention and saving money, all by "working the edge between daily postal service in Holland and famine relief in Africa." The caution: platform companies can create edge abundance, but too often extract it purely for themselves — "look at what Spotify has done to extract value from millions of creative artists."
Ensures Robust Circulatory Flow — the economy's bloodstream
Just as health depends on the circulation of oxygen and nutrients, economic health depends on the robust flow of money, information, energy, and goods "to support exchange, to flush toxins, and to nourish every participant at every level." Capital Institute science adviser Sally Goerner is emphatic: "The rate of circulation of money at local and regional levels may be the most critical measure of economic health." Like a body with poor circulation to its limbs, an economy sickens when money "is systematically sucked from the periphery into the center, or trapped upstream behind a dam" — precisely what hyper-efficient, financialized capitalism does. Walmart workers on publicly funded food stamps are one familiar symptom.
"Life creates conditions conducive to life."
Janine Benyus — the whole aim in seven wordsRethinking Capitalism & the Three Premises
Not the end of capitalism — its co-evolution into the next stage: multicapitalism.
Regenerative Economics, Fullerton is careful to say, "is not about ending capitalism but about participating in its co-evolution, complexifying it in the evolutionary sense." The word capitalism has drifted far from Adam Smith's small-scale, genuinely private producers. What we have today is "a highly complex, interconnected system, dominated by multinational corporations operating under the flawed and dangerous ideology of shareholder primacy" — governed by a broken definition of fiduciary duty, and "owned" by mostly passive, short-term shareholders exercising little real control. A lake, he notes, is a very different beast from a puddle.
Used more carefully, "capitalism" still names something useful: a market economy where the private sector is the primary — but not exclusive — owner of the means of production, augmented by powerful public actors and a diversity of cooperatives and social enterprises, and governed democratically for the common good. That system, complexified into multicapitalism and aligned with regenerative principles, "represents the next stage in the evolution of capitalism." The whole framework, in the end, rests on three premises of disarming simplicity:
The economy is a living system
Albeit an unhealthy one today — made of human beings and their tools, embedded in society and the biosphere.
Living systems share patterns
There are first principles and patterns that describe how all living systems work. This is now accepted science, not opinion.
So the economy must follow them
To thrive over the long run, the economy must be designed in accordance with those same patterns — or someone must explain why it is the sole exception.
The logic is a closed loop: either the human economy follows the patterns that govern every other living system we can observe, or it is the one known exception to the rule of what makes living systems healthy. Fullerton finds the second option indefensible. And so the eight principles become "a first approximate guide — not some notion of whole truth" — a compass for aligning our economy with the process we call life.
Regenerative Economics Emerging in the Real World
You can't look at a caterpillar or a chrysalis and ask to see the butterfly. But the metamorphosis is already underway — hidden in plain sight.
The regenerative economy is not a blueprint waiting to be built. It is an emergent property already appearing wherever the pressure of the old system is weakest and the hunger for innovation is strongest — usually small, rooted in place, outside the mainstream. Fullerton calls the internet "perhaps the most profound regenerative innovation of all time": it enables the mass circulation of information that a living network needs. The tragedy is not the technology but the extractive business models bolted onto it. "It's the business models that are out of alignment, not the internet."
Capital Institute's Field Guide to a Regenerative Economy documented dozens of these green shoots. They are not a movement so much as a multitude of movements, all unknowingly expressing the same pattern:
◆ B Corps
"Business as a force for good" — directors must consider all stakeholders. From ~1,000 at first edition to nearly 10,000 today, including Patagonia and Ben & Jerry's.
◆ Microfinance
Muhammad Yunus's Grameen Bank grew from 15,000 borrowers to 9.4 million — 97% women — with repayment near 100%.
◆ Slow Food & Slow Money
"Good, clean, and fair." Woody Tasch's Slow Money has moved $100M into a thousand small food enterprises — "bringing money back down to earth."
◆ Impact & Systemic Investing
Now a $1.5-trillion field, evolving toward "systems-change investing" — recognizing transformation can't happen one company at a time.
◆ GABV
The Global Alliance for Banking on Values: banks that collaborate rather than compete, serving the real economy — led by Triodos.
◆ Anchor Ecosystems
Evergreen Cooperatives (Cleveland), Manufacturing Renaissance (Chicago), Grasslands LLC, Bendigo Community Bank, First Green Bank.
Yorman Nunez of the Bronx Cooperative Development Initiative caught the distinction that sets these apart — the difference between merely coping and truly healing:
"Resiliency speaks to what we are doing in response to outside forces beating us down… Regeneration makes you think about the activities that get you through a real healing process to a place of wellness. That is a much harder proposition… but necessary if we really want to get to a point of true sustainability."
Yorman NunezAcross these efforts Fullerton sees what he can only call "the invisible regenerative hand" at work — people whose everyday jobs "assume a new and nobler purpose." Nowhere is it clearer than on the land. Grasslands LLC, the custom-grazing business he co-founded with disciples of Allan Savory, uses holistic management to reverse desertification — running herds "as nature always has, in symbiotic right relationship with the grasslands" to rebuild ground cover, biodiversity, water retention, and soil carbon. It is, in essence, "harnessing the power of the photosynthetic process and converting it into ecological, human, and financial capital." Given that nearly a third of Earth's landmass is dry, brittle grassland, the implications are planet-scale. And the reductionist reflex to blame cows for climate change misses the point entirely: "the problem is not the cows, it's how they are managed in the industrial feedlot system."
The purpose of capital is to serve life
Aristotle called chrematistics — the use of money to make money — "unnatural," out of step with the natural order. Today's system runs on the opposite creed: that the purpose of banking is to make money using money, "preferably at the fastest rate possible." Financiers even boast of how much value they "extract" from a transaction. Regenerative finance inverts the relationship. Finance must become "a subsystem of the economy that operates in service of the real, regenerative economy." Or, as Fullerton closes his talks:
"The purpose of capital is to serve life — and not the other way around."
John FullertonThe scale of the task is staggering, and honest accounting refuses to hide it. The International Energy Agency estimates $44 trillion of new energy investment is needed by 2050 — against a total market value of all global public companies of roughly $60 trillion. Meanwhile some $20 trillion of fossil-fuel reserves must be written off as "stranded assets," left in the ground, three-quarters of them owned not by public companies but by nation-states whose budgets depend on selling them. This is what Fullerton calls "the Big Choice," the ultimate double bind: our system is predicated on growth, yet continued growth is undermining our ability to survive.
Measuring & Managing Systemic Health
A doctor doesn't measure how fast you can run the fifty-yard dash. She measures your heart rate and blood pressure — the conditions of health.
Managing a living economy means abandoning the optimization of a single variable — GDP, shareholder value, efficiency — for a "harmonizing process that integrates multiple variables dynamically." That requires both subjective judgment (seeing patterns, weighing values) and hard analytics (measuring what matters). Two bodies of work light the path. The first is Nobel laureate Elinor Ostrom's study of communities that govern shared resources without destroying them — eight design principles that will become the seed of Fullerton's later "commons" epiphany:
Clearly defined boundaries
Define the group and effectively exclude unentitled outsiders.
Rules fit local conditions
Match the rules governing use of the common good to local needs and circumstances.
Participatory decision-making
Those affected by the rules can take part in modifying them.
Monitoring
Members' behavior is monitored by the community itself, maintaining accountability.
Graduated sanctions
Penalties for rule-breakers escalate rather than starting at the extreme.
Accessible conflict resolution
Low-cost, easily reached mechanisms to settle disputes.
Right to organize
Outside authorities respect the community's right to make its own rules.
Nested enterprises
Governance is layered in nested levels, from the local up to the whole interconnected system (subsidiarity).
The second body of work adds an ecological spin. Allan Savory's holistic management begins by defining "the whole under management" — all resources, all products, the quality of life desired now and far into the future — then manages relationships, watches for weakest links, stays adaptive, and above all: "create the conditions for health, which includes removing obstacles." Act, in his words, "more like a farmer focused on the soil than an engineer optimizing a machine." When the Kenyan Greenbelt Movement planted trees, it simultaneously improved women's rights, local income, education, and nutrition — outcomes that emerged from tending the whole.
Most exciting is the convergence Fullerton did not expect. A team of scientists led by Sally Goerner (with Robert Ulanowicz and Brian Fath), working from the science of energy-flow networks, produced a "Top 10 Measures of Systemic Health" — validated on real ecosystems — that map startlingly well onto the eight principles he had already derived by intuition and observation:
Intrinsic measures, not just outcomes
Because regenerative potential is unknowable in advance, we cannot simply set new goals and measure progress toward them. We must monitor the conditions that give rise to health — what Fullerton calls intrinsic measures. Like a doctor tracking your vital signs rather than your dash time, we watch circulation, balance, diversity, and mutualism. "When one is lost in the forest, one only needs two things: knowledge of where one wants to head, and an accurate compass." The eight principles are the compass.
Creating a Regenerative Civilization
Until now, this transition has been hampered by the lack of an effective story. We need a new story to believe in.
The centerpiece of that new story is simple: "systems that last in the real world are healthy, regenerative energy-flow networks." Sustainability, thriving, abundance — these are not the design goal but the miraculous by-product of a system built on life's universal pattern. Set that story beside today's laissez-faire neoclassical economics and the contrast becomes stark. Here, distilled, is the comparison Fullerton draws between the two ways of running a world:
| Regenerative · systemic | Conventional · reductionist |
|---|---|
| Focuses on how the system grows as the key to prosperity | Focuses on the rate of growth (GDP) as the path to prosperity |
| Builds feedback loops in by design to keep the whole healthy | Benefits the wealthy and powerful, with after-the-fact mitigation |
| Maximizes long-term health via equitable benefit to all stakeholders | Maximizes owner profit, then relies on government to fill the gaps |
| Values the long-term vitality of humans and ecosystem function | Values money and short-term profit ahead of people and the planet |
| Circulates money, wealth, and information robustly | Concentrates money, wealth, and information ever upward |
| Self-regulates by design, balancing freedom and constraint | Polarized debate over laissez-faire vs regulation, applied too late |
| Maintains health by balancing many competing factors | Increases profit by maximizing scale and efficiency via technology |
| Centers reciprocity, mutual benefit, and common cause | Stresses selfishness and the exploitation of land and labor |
| Invests long-term in people and common-cause infrastructure | Displaces long-term investment with short-term extractive speculation |
| Treats crises as opportunities to raise both profit and health | Ignores looming crises — "profits and growth must come first" |
The shift required is "just as profound as the one Copernicus precipitated." It will be filled with frightening challenges, but the framework dissolves a false choice that has paralyzed politics: the battle between "free markets with little government" and "big government with regulated markets" is, Fullerton argues, largely a mirage. "The real choice is between effective and ineffective tools, and effective and ineffective system design." Where left and right now argue over how to generate more undifferentiated growth, the future debate will be about how to foster regenerative development aligned with how flow networks actually work.
Plant a different seed
An elder of Ecuador's Shuar tribe, asked how to make things better, answered: "That's simple. All you have to do is change the dream… You need only plant a different seed, teach your children to dream new dreams." This is "the Great Work" of the twenty-first century — and, Fullerton notes, "a return to something loosely familiar to all of us, since we are all indigenous at the core."
"There is a crack in everything. That's how the light gets in."
Leonard Cohen — the light of regeneration, hidden in plain sightA Theory of Change
It is easier to imagine the end of the world than the end of capitalism. So how, exactly, do we change a system this entrenched?
Part Two opens with a confession and a method. The confession: over the decade since the first edition, what astonished Fullerton most was how completely his living-systems science affirms indigenous ways of knowing — cosmologists Jude Currivan and Brian Swimme call the integration of ancient wisdom and cutting-edge science the "Unitive Narrative." The method is a theory of change resting on three pillars. The first comes from Fullerton's hero, Donella Meadows, and her landmark essay on where to intervene in a system.
The second pillar comes from systems thinker Monica Sharma, who worked on the AIDS crisis for the UN. Real change, she teaches, requires working across three levels at once: the visible problems we wake up wanting to solve; the system design that produces those problems; and the level of consciousness that gives rise to the system in the first place. Work only the outer ring and you fight symptoms forever.
This is the deeply empowering heart of the theory. We are not waiting on some top-down, immovable power. B Corps, Conscious Capitalism, bioregional "nature states" — each is an island of coherence, and by building them and weaving them together we genuinely contribute to shifting the whole. "What caused the Berlin Wall to fall when it did? We may never know." Fullerton's synthesis: tackle the paradigm shift as job one; anchor it in raised consciousness and real work on the ground; and trust the islands of coherence to do the rest.
What Regeneration Really Means
Regeneration is not a new name for sustainability. Regeneration is life itself — and clearing up three confusions changes everything.
The word "regenerative" is now everywhere — on stages at Davos, in Walmart's marketing — and mostly misunderstood. Fullerton clears three confusions. The first is fundamental: the scientific meaning of the term. In 2024, physicist Fritjof Capra published a synthesis of decades of work, distilling the process of life into four systemic principles. They are the ground on which the entire book stands.
From this follows the pivotal distinction. A living system — a tree, a forest, a family, an ecosystem — is self-organizing, self-fueling, and self-regulating; it can be healthy or diseased, but it does not need an engineer to run. A non-living system — a computer, the internet, the money system, AI — is a tool: brilliant, but it evolves only when we redesign it, and with no power it simply stops. The human economy "is made up of human beings and their tools and technologies." It is therefore a living system — albeit "an organism with cancer," still living but in a stage of collapse — embedded in the larger living system Lovelock and Margulis named Gaia. Fullerton prefers "Gaiasphere": the whole self-organizing planet, whose alignment with indigenous "Mother Earth" wisdom he finds breathtaking.
What is lying in wait?
Why can regenerative potential never be fully modeled or predicted? Because emergence is real. Evolutionary biologist Stuart Kauffman argues that "evolving biospheres are outside the Newtonian paradigm" — the set of future possibilities cannot be defined ahead of time, so it cannot be reduced to equations. Consider E = MC²: when Einstein's parents first met, the potential of that equation — and all the progress it would unleash — already existed, yet it was absent from any materialist accounting until Einstein derived it. "What else is lying in wait, simply as unmanifested potential that will change everything?" This is why we must create the conditions for life and trust it to evolve, rather than engineer a predetermined result.
Three kinds of principles — only one is a "first principle"
Following Buckminster Fuller — "I'm not trying to copy nature, I'm trying to find the principles she's using" — Fullerton distinguishes three things people confuse. First principles are descriptive: irreducible qualities of how a real system works (negotiable only as understanding improves). Ethical principles are human values to live by — "don't lie, cheat, or steal." Prescriptions for action are behavioral choices — "we strive for excellence." Only the first describes how life works. "Every snowflake is unique, but every snowflake looks like a snowflake."
The third confusion is the most consequential: regeneration is not merely agriculture or the environment. The famous butterfly diagram of the circular economy — farming on one wing, manufacturing on the other — accentuated the error. "There will be no butterfly emerging out of our overstuffed caterpillar of an economy if we limit regeneration to agriculture alone." Regeneration applies to everything we manage: health care, the built environment, education, and the firm itself. The reductionist root runs deep — Frederick Taylor's Principles of Scientific Management (1911) set out to prove management "a true science resting on clearly defined laws," giving us the optimize-the-machine, people-as-cogs model that still dominates.
✦ Autopoiesis
Maturana & Varela's word for the self-generating, self-maintaining structure of living systems. Senge's learning organization and de Geus's Living Company (companies that survived a century) both flow from it — "optimize people, not capital."
✦ Cogs in a machine
Amazon reportedly builds a recruiting pipeline because it knows it will "burn through" warehouse workers. Musk's DOGE "deleted" workers only to rehire them — "a case study for the ages of degeneration."
"Emergence is not engineering."
Stuart Kauffman — why regenerative potential can never be fully modeled or predictedTwo Fences, Two Leaps
Imagine standing on a ridge, scanning a vast prairie. Off near the horizon: a fence. And beyond it, barely visible, a second, higher fence few dare to talk about.
This is the book's most beautiful piece of map-making. The mainstream economy lives on the near side of the first fence, in a world with no conceivable limits to growth. That fence is the awareness the MIT scientists delivered in 1972's Limits to Growth: the economy is not a closed machine but is embedded in a finite biosphere. The leap over it is Ecological Economics — a rigorous half-century-old discipline (Soddy, Georgescu-Roegen, Herman Daly, Kenneth Boulding, E.F. Schumacher, Costanza; and today Raworth, Hickel) that reintroduced the second law of thermodynamics and planetary boundaries into economics. Yet ecological economics still stands inside the materialist, Newtonian paradigm. Its honest answer — "shrink and share," degrowth toward a steady state — feels, Fullerton admits, bleak and "self-terminating." So you trek on, and glimpse the second fence.
Complicated vs Complex
Allan Savory's shortcut cuts to the bone: "Anything we make is complicated; anything we manage is complex." Reductionism is brilliant for the complicated — microchips, rocket ships. But complexity — our health, our organizations, our economies — demands holism. "The opposite of complexity is not simplicity," adds Nora Bateson. "The opposite of complexity is reductionism." The polycrisis is a complexity challenge, not a complicated problem to solve — and that single confusion is why our best efforts keep failing.
The old paradigm improves incrementally — Ray Anderson's "climbing Mount Sustainability." The new paradigm is a metamorphosis: the caterpillar becoming a butterfly whose shape we cannot yet see, because it is emergent. As Leonardo da Vinci understood, "All our knowledge has its origins in our perceptions." What must change first is not our policies but our perception.
The Epiphany — The Missing Institution of the Commons
Nothing in economics could be more important than seeing that we've got the pie all wrong.
This is the chapter Fullerton flags as his great addition — "the systemic solution to ever-rising inequality within a free-enterprise system." It begins with Elinor Ostrom's common pool resources: shared resources, natural or human-made, where exclusion is hard and one user's exploitation reduces what's left for others — grazing land, fisheries, the atmosphere, and now the internet. The concept dates to the medieval commons that were privatized in the "enclosure movement." But reading Peter Barnes's Ours: The Case for Universal Property, the epiphany struck: the commons is not an abstraction at the edge of the economy. It is the missing sector — a fourth institution alongside the private, public, and civil-society sectors — and it holds, by far, the largest share of our wealth.
Why can't the sectors we have simply manage it? Because neither can. The private sector, disciplined by the finance algorithm's drive to maximize shareholder value, cannot make the hard, non-win-win choices. The public sector, with its short election cycles and susceptibility to corruption, cannot provide the necessary restraint. Garrett Hardin's 1968 "Tragedy of the Commons" named the trap: individuals acting in self-interest deplete the shared resource. Technology doesn't rescue us either, thanks to the rebound (Jevons) effect — make cars more efficient and we drive more, buy bigger, and spend the savings elsewhere. "Absolute decoupling from fossil fuels is a far higher bar than relative decoupling" — and only absolute decoupling can lower emissions.
The architecture we do have is a relic. It was built at Bretton Woods in 1944 — 44 nations, a dollar pegged to gold, the IMF and World Bank — for a world of 2.3 billion people recovering from war, whose defining goal was simply to prevent another one. That world is gone. Population has quadrupled to 8 billion; the economy's material metabolism has grown twentyfold; China has risen; yet the institutional design has barely changed. "We have a design not fit for purpose." The commons splits into two vast domains:
Put a number on it and the result is stunning. Robert Costanza values the biosphere's annual "ecosystem services" at $125 trillion — larger than global GDP of $76 trillion, and paid for by no one. Herbert Simon estimated we personally "earn" only about 20% of our wealth; the rest is inherited patrimony. Capitalize those flows conservatively and lay them beside the private wealth we actually count, and economics is revealed to be studying a sliver:
What if Monopoly were designed differently?
Barnes asks us to reconsider Monopoly — a game "designed to warn us of the dangers of allowing monopolies to persist." Imagine if it had built-in constraints on unfair expropriation, negative feedback loops to moderate disparities, and recirculation algorithms keeping private and co-inherited wealth in motion. The game would deliver a more balanced pre-distribution of wealth by design. There would still be meaningful private differences "for all kinds of good reasons," but the extremes would be radically softened — and, crucially, "we would finally cease to despoil our co-inherited wealth." In Fullerton's ideal, brilliant entrepreneurs still become "rich beyond their dreams," yet individual fortunes might top out under $1 billion while the architecture flows the extraordinary surplus back into the system.
How the institution would actually work
The mechanism already exists in miniature: a well-run fishery. First, identify legally enforceable universal property rights (Barnes's term: "a set of non-transferable rights backed by a subset of wealth we inherit together"). Second, decentralize wherever possible — watersheds locally, the atmosphere globally (subsidiarity). For each, create a trust with a legal fiduciary duty to future generations of all life. The trust sets a science-based quota, sells permits for responsible use of the surplus, and — crucially — enforces it, even closing a fishery entirely to let it recover. The usage fees flow not to government but directly back to all of us as dividends. The Alaska Permanent Fund already does exactly this with oil.
Notice the two profound consequences — Fullerton's "two epiphanies." First, the commons lets an economy become genuinely self-governing and self-regulating, transcending the exhausted left-vs-right war between free markets and regulation. That war, in Schumacher's terms, is a divergent problem — it cannot be solved, only transcended with wisdom. Second, we can convert the surplus of our shared inheritance into income: a universal dividend that supplements work and restores its dignity — "in this design, we are all trust-fund babies." Thomas Paine first proposed it in the 18th century, calling it our "natural inheritance." What it would mean in practice is vivid:
- An atmospheric trust, staffed like a major central bank, would today be in "code red" — escalating usage fees, no new fossil rights, allocations fought over in the open.
- Treat the internet as the commons it was conceived to be: Google's and Meta's 80% gross margins might fall to 40% — and billions would recirculate to all of us as the true co-inheritors of the chip, the computer, and the network.
- AI is trained on the whole of digitized human intelligence — the ultimate commons. "Why is there no fee to use all this intelligence to create a business?"
- Stock markets are a commons too. A few high-frequency firms do half the trading volume yet "pay nothing beyond marginal costs for the privilege of using — and abusing — this commons."
"It can enable the flip from our present system designed around scarcity to the true reality of abundance we are all born into."
The promise of the missing sectorRegenerative Technology — an Oxymoron?
The left hemisphere, ever optimistic, is like a sleepwalker whistling a happy tune as it ambles towards the abyss. — Iain McGilchrist
Neuroscientist Iain McGilchrist's The Master and His Emissary supplies the frame. The brain's right hemisphere — the "master" — perceives reality as a living, evolving whole; it sees far and wide. The left — the "emissary" — grasps a mechanical, abstracted world of parts; it is built for "getting," for manipulation. In the old parable, a wise king delegates the periphery to his emissary, who grows cocky, seizes power in a coup, and — lacking the master's wisdom — ruins the kingdom. That, McGilchrist warns, is modern civilization. Two disciplines embody the emissary's left-brain "getting" at its extreme: technology and finance. (Finance, Fullerton notes, is a technology.) We are "left-brain led."
So is regenerative technology a contradiction? "Only if we let it be." The Regenerative Technology Project's Jessica Groopman and Danielle Lanyard define it simply, echoing the definition of a regenerative economy: technology in service to life. That requires innovation that is adaptive and responsive to context — the opposite of Silicon Valley's "move fast and break things." And it requires seeing technology not as an isolated sector but as a stack rooted in a worldview:
Aligning AI with life
AI will be the test. Caroline Chubb Calderon frames it precisely: "Whether or not AI is considered a living system is beside the point — it is increasingly becoming a participant in Life. Aligning it, and all emerging intelligences, with Life's objective principles is both our surest safeguard against existential risks and our greatest opportunity." That — not "how fast, who wins, how much power" — is the conversation we need to have. The master must resume the throne; the emissary must serve.
The green shoots are already here, below the mainstream's radar. Grant Storry pivoted his AI company Kiiren to build agents drawing on "holistic intelligence" — serving the future "Masters" who seek transdisciplinary, cross-cultural wisdom, while treating the large language models as "emissary" servants rather than sovereigns. The collaboration tool CrowdSmart helps groups reason together to co-create solutions, unlocking regenerative potential "hidden by our reductionist silos." There are, Fullerton is sure, "thousands of exciting initiatives underway below the radar of the mainstream media's preoccupation with Nvidia, DeepSeek, and ChatGPT" — early glimpses of a different future than the dystopian path we appear to be on.
The Finance Algorithm
Our economy has become an anti-economy: a financial system without a sound economic basis and without economic virtues. — Wendell Berry
When Queen Elizabeth asked economists in 2008 "why did nobody see it coming?", the embarrassing answer was that mainstream models intentionally ignored the financial sector — its complexity spoiled the tidy equilibrium. Hyman Minsky had already explained the danger in his Financial Instability Hypothesis: stability breeds instability. Good times make financiers complacent, complacency invites risk and debt, and debt builds the brittleness for the next crash. Finance is "an automatic destabilizer." But beneath the boom-bust cycle lies something more pernicious — the finance algorithm: the whole ideology, logic, and exponential function embedded in finance. It works exactly as designed. And that is the problem.
The symptoms of the disease read like the daily news: "grotesque and exploding inequality, an addiction to consumerism and to our phones, chronic illness, an epidemic of anxiety, political corruption, a push to hyper-scale AI before we know the risks, escalating climate change, and yes, the sixth mass extinction." Its grip "is not a bug. It's a design feature." And the deepest root of the whole polycrisis — what some call the meta-crisis — is a single myth: the myth of separation, from each other and from nature. Yet oneness is now settled science: the 2022 Nobel Prize in physics confirmed quantum entanglement. Everything is connected. The task is to reframe meta-crisis as metamorphosis.
We don't will our way to metamorphosis
The Yoga Sutras (Book IV) hold the key: "Instrumental causes do not transform… they merely remove the obstacles, as a farmer removes a barrier when irrigating a field." Our will and goals don't cause transformation directly — they clear obstacles so the natural process can flow. So the strategy is not top-down problem-solving but: create conditions for health, remove obstacles, and hold goals lightly so that emergence — regenerative potential — can arise. And the finance algorithm is "perhaps the primary obstacle."
Why the system's stress may be intelligent
Jude Currivan sharpens the diagnosis: today's speculative finance — Keynes's "whirlpool of speculation" — behaves like an autoimmune disease, unable to distinguish the body's healthy tissue from foreign invaders, so it attacks and destroys the very real economy it depends on. Yet the same biology offers hope. Fullerton learned from a friend's heart transplant that the most dangerous moment is rejection — the immune system attacking the new organ — so doctors inject stress hormones, because stress degrades the immune system just long enough for the body to accept the new heart. Recall Capra's fourth principle: life is intelligent. "Perhaps there is good reason why our financial system is under stress… Perhaps life is intelligent enough to offer help in liquifying the finance algorithm, in order to regenerate it." What emerges, if the pattern holds, is "a new immune system adapted to the new context — fit for purpose."
The metamorphosis is not death or collapse, and it is not degrowth. Meta + morphe = to change form. Fullerton leaves us two facts about the caterpillar to ponder: its eyes dissolve and it grows new eyes to see the world of flight — "we, too, need new ways of seeing." And its immune system dissolves so a new one, fit for the butterfly, can emerge — which is exactly what must happen to the finance algorithm. He even wonders whether the anti-ESG backlash was "a gift disguised in wolf's clothing," a necessary step in degrading an immune system that "was never going to do the trick." Meanwhile the butterfly is already forming in the imaginal cells:
Patagonia
"Instead of going public, we're going purpose." The Chouinards placed the whole company in a trust whose sole beneficiary is planet Earth.
Mondragón
80+ cooperatives, €11 billion, networked "like a mature forest" with its own bank and university. Its one-word purpose: Legacy.
Salmon Nation & SEKEM
Spencer Beebe's "nature state" in the Pacific Northwest; SEKEM has literally greened the Egyptian desert for 50 years.
"The purpose of finance must be to serve the health of the whole system. The caterpillar has gorged and gorged. Now it must transform or die."
The metamorphosis is upon usReimagining Public Policy
Where there is no vision, the people perish. — Proverbs 29:18
Policy choices are limited by the architecture of the economic system, which is limited by the prevailing paradigm. So every proposal here is "conditioned on the shift in paradigm before it becomes possible." Fullerton is blunt that so-called practical solutions "are destined to be incrementalism disguised as progress." The Bretton Woods machine — designed for equilibrium that never existed — cracked in 1971 when Nixon suspended the dollar's convertibility to gold (French president Pompidou reportedly sent a battleship to retrieve France's gold). It limped on through floating fiat currencies and the euro — which Bernard Lietaer, who first conceived it, wanted introduced as a complementary currency, not a replacement. Adopted as a replacement, it "gave up resiliency for efficiency": when the 2008 crisis hit, Greece and Italy could no longer devalue a domestic currency to stimulate their economies, and paid a steep price for a rigidity "rooted in the reductionist flawed logic of neoclassical economics." Meanwhile a World Bank debt paradigm pushed poor nations into extraction to service hard-currency loans, and the IMF administered austerity when the inevitable crisis arrived. The context has changed beyond recognition; the architecture has not. His answer builds on the "Beyond Bretton Woods" reform agenda and then goes further still.
To these Fullerton adds ten bolder proposals of his own — chosen not for what is "politically feasible today," but for what he deems essential if a regenerative system is to arrive before it is too late:
Stand up the Institution of the Commons
Launch a global initiative — starting with the largest economies, not the UN — to build the missing fourth sector, with early wins and parallel U.S.–China talks on the atmosphere and the internet.
Shrink & rewire the financial sector
Re-establish finance's purpose as service to the real economy. Rein in speculation and crypto, beginning with a global financial-transactions tax. Radically shrink the industry.
Expand the mandate of central banks
If the Fed can print trillions to bail out banks, it can help finance the energy and agriculture transitions. Redefine central-bank mandates through legislation.
Eliminate adverse incentives
End subsidies for fossil fuels, chemicals, advertising, excess debt, and speculation; create positive incentives for renewables and regenerative agriculture.
Restructure the tax code
A Pigouvian shift: tax "bads" (pollution, speculation, private jets, extreme wealth), relieve "goods" (work). Revenue-neutral by design if desired.
Align public procurement & investment
The U.S. government is the world's largest energy consumer — its demand must lead the transition. Fund essential public R&D.
Recirculate surplus wealth
Design feedback loops — "money pumps" — that compost excessive private wealth back into natural and social capital. "Capital composted at scale."
Reimagine philanthropy
Triple the foundation payout minimum; end the perpetual private foundation; ask whose the sovereign-wealth-fund money really is.
Develop new metrics of systemic health
Build intrinsic measures of circulation, balance, and intricacy — vital signs, not just outcomes — to complement and replace GDP.
Study the limits to investment
If there are limits to growth, there are limits to investment. "If we want AI on demand, who makes that decision if the energy implications affect everyone?"
Fullerton's own experience says the shortcut doesn't exist. Pitching a financial-transactions tax to an Obama Treasury official — arguing, from living-systems logic, that a tiny cost to efficiency buys a huge gain in resilience — he got back "textbook neoclassical dogma": "But John, any tax will harm efficiency, and efficient capital markets lower the cost of capital." Dead end. The lesson is the whole book in miniature: "We are in the paradigm-shifting business, full stop. It's a revolution — not of some new discovery, but a revolution in how people see what they already see." We await our Copernican moment: the realization that the economy is a living system, "not a machine… made up of separate parts that can be optimized for money."
Epilogue — The Release Phase & The Call
It is not the rapture. But it is an apocalypse of sorts — and apocalypse literally means a "lifting of the veil."
Fullerton closes amid the shock of 2025. In the language of systems science, this is a disturbance — and like a forest fire, a disturbance breaks the rigid bonds of patterns that no longer serve, so that resources can reorganize into fresh potential. Ecologists call it the release phase of the adaptive cycle. Joseph Schumpeter called it "creative destruction." We are living through the release phase not of one company or industry, but "of the entire exponential-growth-based system that has overshot its limits." It will be chaotic. It is not the end of times.
The disturbance did not come from nowhere. Fullerton traces a chain of them across his own lifetime: 9/11, which he witnessed firsthand; the subprime crash of 2008 and the bailout of the bankers while Main Street was betrayed — which "destroyed popular trust in the institution of finance," and with it trust in every institution; then the pandemic; then the wars in Ukraine and the Middle East. "When you undermine trust in the financial system of a modern economy, you undermine trust in all institutions." The forest fire was a long time building. And the excess that fed it is not subtle: Jeff Bezos built a $500 million yacht too large to fit into a harbor; Ken Griffin is building a billion-dollar estate in Palm Beach. "Actions have consequences."
Historian Arnold Toynbee studied the decline of more than twenty civilizations and found one pattern: "the decay of the elite from a creative minority to merely a dominant minority which imposes its will without deserving obedience." Civilizations collapse when their elites lose moral authority, pursue narrow self-interest, abandon their founding virtues, and grow disconnected from the people. "Can you hear me now, Wall Street? Silicon Valley?" But the response is not despair. "There are no heroes coming to save the day. We all constitute the collective hero in our story, through radical empowered participation in the next evolution of life on this planet." Fullerton calls it a New Renaissance — global, pluralistic, led by the "Cultural Regenerators," the imaginal cells of a cultural metamorphosis. His closing call names what is yours to do:
Lead with education
Educere — "to lead out." All change begins with the paradigm shift. Learn living-systems science; teach it.
Begin on the ground, in place
Restore ecosystems bioregion by bioregion. If a quarter of humanity planted five trees a year for a decade — 100 billion trees.
Begin in the community of place
Local food, land trusts, community currencies, local investment funds — knit across the silos with relationships of trust.
Build regenerative enterprise ecosystems
Rewire small business (the cellular level of the economy); design supportive ownership models.
Nudge large enterprise
Run skunkworks inside the giant; use its resources as a "coral reef." Sometimes the honest role is hospicing what is no longer fit.
Invest thoughtfully & regeneratively
Set return and liquidity as constraints, then optimize regeneration. "Create a legacy, not just a portfolio."
Practice regenerative philanthropy
Create conditions for health with partners; compost financial capital at scale, rapidly and systemically.
Bring paradigm shift to policy
Educate policymakers, starting with the worldview. Build deep, trusting relationships. It's a long road.
Launch the Institution of the Commons
Start with fisheries and extend by metaphor. Open a citizen-to-citizen U.S.–China conversation on the atmosphere.
Build islands of coherence
This is not the work of lone heroes. Join or build an island; link it to others; trust that you have agency to shift the system.
We construct the path by walking
Dana Meadows named one leverage point even higher than shifting a paradigm: "to keep oneself unattached in the arena of paradigms, to stay flexible, to realize that no paradigm is 'true' — that each one, including the one that sweetly shapes your own worldview, is a tremendously limited understanding of an immense and amazing universe." Fullerton read Limits to Growth after 9/11, let go of his Wall-Street identity, and walked away from JPMorgan for good — months after Meadows died in 2001, never having met her. He gives her the final word. So do we.
"We deserve to fail if we don't shift our economic system architecture into alignment with our latest scientific understanding of reality. We must learn and embrace the regenerative process that describes how all life works. It's time we listen."
John Fullerton · Regenerative Economics